About

In 2020, I led Beethoven X, the AI project that completed Beethoven's unfinished 10th Symphony. The premiere made global headlines and generated over €300 million in earned media. More importantly, it proved that AI can extend human creativity, not just replace it.

Beethoven X in the Press

“This project shows how far AI can go.” — Croatian coverage excerpt, Beethoven X International Review

“Ein einzigartiges Experiment” — Frankfurter Allgemeine Sonntagszeitung clipping

“Neues Kapitel im Wettbewerb von Mensch und Maschine” — Frankfurter Allgemeine Sonntagszeitung clipping

“Die Weltneuheit” — Kölner Stadt-Anzeiger / AFP clipping

Today, I help organizations apply that same insight. Through The Mindshift, I work with forward-thinking leaders to merge creative vision with technological innovation—turning AI from a threat into a creative advantage.

Background

Managing Director, Karajan Institute — digitized the archive, grew audience to 5M+ monthly listeners
Founded the world's first classical-music hackathon
Created the Karajan Music Tech Conference (200+ attendees, Salzburg)

Boards & Advisory

Mozarteum Foundation (board) · Delphos AI (advisor) · International Music + Media Centre (Innovation Ambassador)

Education & Speaking

Harvard PhD and former faculty · St. Gallen · TEDx · Fortune Global AI Forum

My belief: Creativity is technology's catalyst, not its casualty.

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